FREE audiobook download for a limited time only!

Get an early release of our Wealthy and Well-Known audiobook for FREE right now!

This book won’t be available in stores until July 1, 2025. But if you sign up now for our “Technique of the Week” email newsletter, we will also send you the full-length version of our brand new audiobook right now completely for FREE!

Download Yours Now!

Endorsed by:

Lewis Howes
Jenna Kutcher
Ed Mylett
Eric Thomas
Amy Porterfield
Michael Hyatt
Dr. Gabrielle Lyon
John C. Maxwell
Trent Shelton
Dr. Josh Axe
Natalie Ellis
Dan Martell
Dr. Caroline Leaf

Endorsed by:

Lewis Howes
Jenna Kutcher
Ed Mylett
Eric Thomas
Amy Porterfield
Michael Hyatt
Dr. Gabrielle Lyon
John C. Maxwell
Trent Shelton
Dr. Josh Axe
Natalie Ellis
Dan Martell

Do you feel called to share your story, inspire others and make a greater impact in the world?

If so, you are what we call a 'Mission-Driven Messenger'—which means our new book, Wealthy and Well-Known: Build Your Personal Brand and Turn Your Reputation into Revenue, is for you!"

This is the sought-after playbook that Brand Builders Group has used to help some of the biggest personal brands in the world like Lewis Howes, Ed Mylett, Amy Porterfield and Eric Thomas to:
  • Become more recognized for their expertise
  • Get paid more for their unique insights
  • Make even more of a greater impact on the world

This book is a practical guide and a mission-driven invitation for you to do the same.

Get our Wealthy and Well-Known audiobook for free!

When you sign up today we will send you instructions for how to download a full-length audio version of our new book as well as subscribe you to our “Technique of the Week” free email newsletter. We never sell your information and you can unsubscribe at anytime. This offer is available for a limited time only and may not be in effect the next time you visit this page.

What Others Are Saying

"Rory and AJ Vaden have created the ultimate guide for anyone looking to build a personal brand that is both impactful and profitable. Wealthy and Well-Known is packed with actionable strategies, heartfelt wisdom, and powerful frameworks that will help you find your unique voice and turn it into a thriving business. As someone who has built a global community of ambitious entrepreneurs, I can confidently say this book is a must-read for anyone ready to step into their purpose and make a lasting impact."
Natalie EllisFounder + CEO of Bossbabe
Natalie Ellis
"Rory and AJ Vaden have created a masterpiece with Wealthy and Well-Known. This book is a must-read for anyone who wants to turn their passion into purpose and their reputation into revenue. Their frameworks are not only practical but also deeply inspiring, helping you align your personal brand with your divine calling. As someone who has built businesses and platforms to serve others, I can confidently say this book will change lives and empower leaders to make a lasting impact."
 Dr. Josh AxeHealth Entrepreneur, New York Times Best-selling Author and Founder of The Health Institute
 Dr. Josh Axe
“Building a personal brand isn’t about self-promotion—it’s about serving others with your expertise. Wealthy and Well-Known walks you through the steps to amplify your message and increase your reach, all while staying true to your core values.”
Michael HyattNew York Times Bestselling Author and Business Coach
Michael Hyatt
“Use your gifts and change the world. Wealthy and Well-Known is your guide to building a personal brand with real impact. Rory and AJ Vaden break it all down in a way that’s clear, actionable, and zero fluff. Whether you're just starting or ready to scale, this book helps you stand out, build trust, and amplify your influence without the burnout.”
Jenna KutcherEntrepreneur, Podcaster, New York Times  Bestselling Author of How Are You, Really?
Jenna Kutcher
“If you're looking to make a real impact in the world and build a brand that reflects your values and vision, this book is a must-read. Rory is not only a master at his craft and has helped myself and my team so much, he is also a great friend and truly authentic. Rory and AJ’s book offer real practical, actionable insights into how to not only craft a brand that resonates with others but also how to make a meaningful difference in the world. The strategies laid out are clear, empowering, and designed to help you turn your passion into purpose. This isn't just about building a brand—it's about creating a legacy that aligns with your deeper mission. I wholeheartedly endorse this book for anyone who wants to leave a lasting, positive mark on the world.
Dr Caroline LeafClinical and Research Neuroscientist, Bestselling Author
Dr Caroline Leaf
"Rory and AJ Vaden don’t just teach personal branding, they embody it. This book is a masterclass in turning your life’s purpose into lasting influence and impact. Read it, apply it, and watch your reputation become your greatest asset."
Amy PorterfieldAuthor of the New York Times Bestseller, Two Weeks Notice
Amy Porterfield
“Rory and AJ Vaden have distilled years of wisdom and experience into Wealthy and Well-Known. This book is packed with actionable strategies and profound insights that will help you uncover your unique value and monetize it in a way that serves others. Their story of resilience and reinvention is both inspiring and practical, making this a must-have guide for anyone ready to take their personal brand to the next level.”
Dan MartellWall Street Journal bestselling author, Buy Back Your Time
Dan Martell
“Rory and AJ have lived what they teach, rebuilding from the ground up with integrity and resilience. Wealthy and Well-Known is more than a book about personal branding—it’s a guide to help you discover your purpose, serve with impact, and turn your reputation into lasting influence.
John C. MaxwellAmerican author, speaker, and pastor
John C. Maxwell
"In a world where so many people are chasing fame, Rory and AJ Vaden remind us that true success comes from serving others. Wealthy and Well-Known is a powerful guide for anyone who wants to build a brand that not only creates wealth but also leaves a legacy. Their insights, like ‘The best form of marketing in the world is a changed life,’ are game-changing. This book will inspire you to focus on the depth of your impact, not just the width of your reach."
Trent SheltonPerformance Coach and Author of Protect Your Peace
Trent Shelton
"Rory and AJ Vaden have written a book that is as inspiring as it is practical. Wealthy and Well-Known is a masterclass in building a personal brand that aligns with your purpose and serves others at the highest level. Their knowledge that is beautifully translated into this book has been essential in helping bring my own message to the world. I feel lucky to have learned so much from them and am thrilled that you can too. Their frameworks, like ‘You are most powerfully positioned to serve the person you once were,’ resonate deeply with my own mission of helping people live stronger, healthier lives. This book is a must-read for anyone ready to step into their calling and make a meaningful impact."
Dr. Gabrielle LyonFounder of the Center  for MUSCLE-CENTRIC MEDICINE® and New York Times Bestselling Author of Forever Strong
Dr. Gabrielle Lyon

About the Book

Turn your reputation into revenue by mastering the art of personal branding, standing out in a crowded market, and creating lasting influence.

Do you feel called to share your story, inspire others and make a greater impact in the world? If so, you are what we call a “Mission-Driven Messenger.”



The challenge however is that we live in a world that’s saturated with information and chock-full of “influencers,” making it nearly impossible to stand out from the crowd. Everyone from students to CEOs are scrambling for likes, views, followers, and the ever-elusive “viral breakthrough.”



The painful truth is that instead of changing the world, it’s easy to become a “best kept secret” who is overlooked and overshadowed by people who don’t have nearly as much credibility as you have but who gain more attention simply because they are better at marketing.



It’s time to change that.

In Wealthy and Well-Known, industry-leading personal brand strategists Rory and AJ Vaden open the expert playbook they’ve used to help thousands of America’s most trusted voices and top personalities expand their reach and grow their revenues by implementing a system that has laser focus.

Their proven system will help you:

Understand what a personal brand really is (and what it’s not).

Examine why most personal brand efforts fail and why perhaps you haven’t yet “broken through.”

Discover your calling and turn it into a clear and unique brand positioning in the market.

Align your passion with a business model that can generate massive personal profits.

Develop a winning message that solves your audience’s biggest problems.

Create truly original and compelling thought leadership.

Turn your expertise into a digital machine that drives unlimited warm leads into your business 24/7.

Craft marketing materials that generate more opportunities for you by positioning you as the “go-to” source.

Generate more money from fewer followers.

We live in a world where the best marketer—not the best idea—wins. But what if you could master both?

If you are an expert, entrepreneur, executive, or professional who is ready to live a life of service while turning your reputation into revenue, you are in the right place. It’s time for you to learn the secrets of becoming Wealthy and Well-Known.

Listen to Wealthy and Well-Known for Free Now!

Download Yours Now!

A Message from Rory & AJ

We believe that the calling on one person’s heart to share their story is the result of a signal sent out by someone else who is looking for help. That nagging feeling to spread the message in your heart isn’t a coincidence, vanity or selfishness: it’s your divine calling. There are people out there right now who need you and who you can help! And there is a richer and more fulfilling future that awaits you.

However, if you don’t know how to respond to that anointing or if you simply aren’t good at marketing, then your message is unfortunately going to be drowned out among a sea of competitive noise and get buried under the weight of people who promote more loudly than you. Sadly these days, it’s often the people with the biggest advertising budgets rather than those with the biggest hearts that get all the attention – but we’re here to change all that! Our calling is to help the good guys and gals with life-changing messages get the spotlight and become more well known so that they can serve more people. We call them “mission-driven messengers.”

If you want to be among those who have a message worth sharing that can transform the lives of others, consider this your direct invitation to pre-order this book. We know it will make a positive difference in your life and in the lives of those you’re called to serve!

About the Authors:

Rory Vaden is the New York Times bestselling author of Take the Stairs, cofounder of Brand Builders Group, an eight-figure entrepreneur, and a hall of fame speaker. His expertise is in studying the psychology of influence, which he defines as the ability to move ourselves, and others, to take action. His insights have been featured in the Wall Street Journal, Forbes, CNN, Entrepreneur, Inc., and on Good Morning America and Fox News national television. His TEDx talk has been viewed over 5 million times and he has been hired to speak for organizations like Google, Keller Williams, the Million Dollar Round Table, Leadercast, and the Global Leadership Summit. While his first two books are about influencing ourselves to take action, in recent years he’s done a lot of work around helping people build influential personal brands. In fact he’s been hired as a private advisor by many of the world’s biggest personal development influencers including: Lewis Howes, Ed Mylett, Amy Porterfield, Trent Shelton, Jasmine Star, Eric Thomas, Dr. Caroline Leaf, John Maxwell, and several others.

AJ Vaden is the CEO and cofounder of Brand Builders Group, a personal brand strategy firm dedicated to helping individuals turn their reputation into revenue. Under her leadership, Brand Builders Group has been ranked on the Inc. 5000 list of Fastest Growing Companies in America for two consecutive years. As a multi-time eight-figure entrepreneur, AJ has helped launch six multi-million-dollar businesses over her twenty-year entrepreneurial career, including public seminars, a speakers bureau, sales coaching and consulting, and hybrid publishing. She also co-hosts The Influential Personal Brand Podcast, ranked among the top 100 business podcasts, and has been featured in SUCCESS Magazine, Forbes, and Good Morning America. As one of the world’s leading authorities on personal brand strategy, AJ has been hired to speak and consult with Fortune 100 executives, globally recognized brands, Hollywood actors, professional athletes, and world-renowned thought leaders on how to build influence and monetize their expertise. She also served as Chief Commissioner for the nation’s first multi-generational national study on personal branding, Trends in Personal Branding. AJ is deeply passionate about empowering others to uncover their unique gifts, amplify their influence, and transform their reputations into meaningful impact and financial freedom. She believes that every individual has a message worth sharing and that with the right strategies, anyone can create a legacy that lasts far beyond their lifetime.

Get our Wealthy and Well-Known audiobook for free!

Download Yours Now!
Wealthy and Well-Known: Build Your Personal Brand and Turn Your Reputation into Revenue is for you